Making business attraction and retention a standing item for discussion at all Planning and Development Committee meetings.The Mayor and leadership team acting as Chief Salespeople, actively seeking out opportunities to bring new business to Burlington.There are many ways we can actively encourage and attract business, such as: Developing a Brownfield Community Improvement Plan for the City including redevelopment goals, specific targets, actions, and an implementation and monitoring strategy.Developing a clear vision and associated branding strategy with respect to business attraction and development.We aim to establish a strong, recognizable brand for the City by: These recommendations aim to brand our City as a place where businesses can thrive in order to attract new business. Creating improved customer service technology including a self-serve online portal for applicants.Optimizing the City of Burlington website with relevant, easy-to-find informative that is search-optimized and externally marketed. We aim to make our technology more intuitive and streamlined by:
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